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Brand Design

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BRAND DESIGN

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What is a brand?

A brand is what people think, feel, and say about you or your business. It’s shaped by how your brand looks, how people experience it, and the quality of what you offer. A strong brand isn’t just a logo, it’s the impression you leave. That impression is built through two key things: your brand strategy and your brand identity. Together, they create consistent, memorable branding across everything from websites and social media to business cards and packaging.

How We'll Collaborate

Brand Strategy

This is the foundation of your brand. You’ll get a workbook to help define who you are, what you do, and who you serve – along with instructions to create a moodboard. Using this, I’ll plan a visual direction to guide the rest of the project.

Brand Identity

This is where your brand takes shape visually. I’ll design your logo, colour palette, and supporting elements. You’ll review everything and share your thoughts through a feedback questionnaire. From there, we’ll refine the identity until it aligns with your vision.

Brand Launch

This is when your brand goes live. I’ll prep and send your final files, along with a brand launch guide to help you implement your new identity across key touch points like social media, packaging, and marketing materials.

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What We'll Create

  • Every brand will include these basics: 

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    • Primary Logo

    • Secondary Logo

    • Submark Logo

    • Colour Palette

    • Typography Suite

    • Business Card

    • Brand Guidelines

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    As well as two rounds of revisions.

  • These services can be added based on individual needs:

    • Brand marks & icons

    • Custom illustrations

    • Brand mascots

    • Patterns & textures

    • Packaging design (boxes, labels, wraps, tags)

    • Branded packaging inserts (thank you cards, care cards, coupons)

    • Merchandise design (apparel, tote bags, mugs, etc.)

    • Menu design (for cafes, restaurants, bars)

    • Vehicle wraps & graphics

    • Stationery kit (letterhead, envelopes, notepads, folders)

    • Print collateral (flyers, brochures, postcards)

    • Books & magazines (layout & cover design)

    • Event invitations & programs

    • Signage (indoor/outdoor, storefront)

    • Event branding (posters, lanyards, event materials)

    • Wall murals & environmental graphics

    • and more, please ask!

  • Timeframe: between 4-6 weeks

    Price Range: from $300-$900CAD

    Payment Plan: Deposit to be determined; balance paid in $150CAD biweekly installments

    Deliverables: Files will be delivered in full colour, B&W, and grayscale. Files will come in AI, EPS, PDF, SVG, PNG, and JPEG formats. 

My POV

  1. Request a quote and narrow down the specifics of my project

  2. Review my quote and sign my contract to secure my project

  3. Complete workbook so you can develop a visual direction and begin designing

  4. Review the brand and give you my revision feedback

  5. Receive my brand files and a launch guide!

Brand Design

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